The winter holiday season is one of the most important gift-giving events of the year. Since jewelry is one of the most popular gifts given during this time, jewelry stores receive a lot of traffic and attention in November and December.
While everyone has their own opinion about what the best jewelry gifts are, some types and styles of jewelry tend to be more popular to give as gifts during the holiday season. If you’re looking to design and sell the most popular styles of jewelry during the holidays, read on to learn about the best jewelry Christmas gifts.
Necklaces
Because of the variety of necklaces that exists, almost every person is sure to have a type of necklace that they like. This is why gift shoppers who want to give jewelry as a gift often look for necklaces. If you don’t already offer necklaces, try and stock a range of necklaces in your brand’s signature style this holiday season. Y-shaped necklaces are a trending piece of jewelry currently. Subtle and elegant, they are one of the best jewelry Christmas gifts for fans of classic fine jewelry. You may enjoy creating designs in this style if you enjoy unconventional designs and minimalism.Bracelets
Bracelets, especially charm bracelets, are a small but popular gift. There are few romantic connotations associated with giving a bracelet as a gift, so they are one of the best jewelry gifts given between friends and family. Just like with necklaces, bracelets come in a wide range of varieties and cost. They are one of the best jewelry Christmas gifts because depending on their price level, they can be either a high-end gift or a stocking stuffer, so there is sure to be a variety of bracelet that suits your brand. As a plus, it’s a smart business strategy to always supply a large variety of jewelry in a range of price levels, so that you can attract clientele with various budgets.Engagement Rings
Christmas Eve, Christmas, and New Year’s Day are three of the most popular days of the year to propose. If engagement jewelry is part of your jewelry collection, then make sure to prepare sufficiently for the holiday season. Most engagement rings can be an expensive endeavor, so having several renderings of your style will help potential customers decide if you’re the right jewelry designer for them. With CAD renderings you don’t have to actually create a piece to provide a realistic sample.Rings
Rings are one of the best jewelry Christmas gifts that couples give to each other, but did you know that they are one of the best jewelry gifts to give amongst friends as well? Trendy metal rings are a relatively affordable, fashion-forward gift. If you want to gear your jewelry towards a younger female group, then introduce some bohemian fashion ring styles to your collection. Midi rings, three-finger rings, and stackable rings are very popular right now, and could make your brand very popular during the holiday season.Personalized Jewelry
Personalized jewelry is also popular as a gift, especially between family members. It is one of the best jewelry Christmas gifts because they are thoughtful and have the potential to become a new piece of everyday jewelry for the recipient. Some of the best ways to personalize jewelry are to add initials, birthstones, or custom engravings, but there are endless other ways to get creative with your design.Rose Gold Jewelry
Rose gold jewelry is an increasingly popular type of metal jewelry. It is an especially good type of jewelry to sell during the holidays because it has less of a romantic connotation than either gold or silver, so it is one of the best jewelry gifts to provide for non-couples. It also has a more contemporary feel, so it can be a good offering for younger clientele. If your style as a jeweler is modern classic, then rose gold jewelry is one of the best jewelry Christmas gift options you can provide for your customers this winter.Simple Shapes and Symbols
Jewelry bearing simple shapes and symbols, such as moons, stars, or hearts, are a popular gift option over the holidays because of their subtle, classy nature. For most people, Christmas is a time to give and receive relatively high-quality and long-lasting gifts. A sturdy, simple chain bearing a small, elegant pendant fits this description perfectly. As a plus, this kind of jewelry works great as an entire collection, so you can offer necklace and earring sets or ring and necklace sets.Charm Bracelets and Charms
A variation on personalized jewelry, charm bracelets and charm necklaces are also one of the best jewelry Christmas gift options to provide during the holiday season. Charms are seen as a wholesome and thoughtful collectible Christmas gift, so if you work with metal, they can be a great way to show off your jewelry line and encourage people to buy more than one piece.Holiday-Themed Jewelry
Although Christmas itself is only one day out of the year, and Hanukkah and Kwanzaa only last about a week, the months leading up to the holidays are always a time of much excitement. Themed jewelry is one of the best jewelry Christmas & holiday gifts that a holiday-lover could receive. If your brand as a jewelry designer or stockist is a fun and trendy one, then Christmas-themed jewelry is one of the best jewelry gifts to provide this season. There are so many fun symbols – such as Christmas trees, gingerbread men, and candy canes – that are associated with Christmas, and you can add them to any kinds of jewelry. Other holidays are just as popular in America, so Hanukkah and Kwanzaa themed pieces are also popular. Earrings and necklaces, specifically, are the two best types of jewelry to make in various holiday inspired styles.Prep Your Personal Holiday Collection
The holidays are a very magical time for lovers, families, and friends alike. It also provides a unique opportunity for your jewelry business. If you are looking to introduce new pieces for the holidays, this list of the best jewelry Christmas gifts to stock is a good place to start. Having a special holiday collection can be a good way for you to show off your holiday spirit while diversifying your line. Prepare as early as you can this year and optimize your sales this holiday season!
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